Links and Resources Required for Teaching this Unit:


1. Wall Street Journal Article (we will read full version via my subscription):
[[http://online.wsj.com/article/SB10001424052748704479704575061592413112352.html |Shift in BMW advertising]]

2. Joy is BMW website: JOY IS BMW

3. Defining advertising terms A-M: Definitions A-M

4. Defining advertising terms P-W: Definitions P-W

6. Voice Thread assessment: Pathos & Advertising as Argument Assessment

7. Student made video advertising using pathos, ethos, logos:
**http://www.youtube.com/watch?v=bHeb-vGOLPM&feature=related**

8. Vintage print advertisements: www.vintageadbrowser.com

9. Geico caveman TV advertisement: http://www.youtube.com/watch?v=H02iwWCrXew

10. Create a multimedia poster: www.glogster.com

11. Example of glogster for project: http://oneheart.glogster.com/advertising-techniques

12. Beyonce's American Express commercial: www.youtube.com/watch?v=xH0t4Fwx_o8

13. Video that defines and explains metalanguage of persuasive techniques:

www.youtube.com/watch?v=hHJlVRFJb6AThe Art of Persuasion

14. Tim Tebow SuperBowl Commercial: http://www.youtube.com/watch?v=PDwHywPk4kI




References


Considine, M. (2007). Through the wringer: teaching social values with print media. Screen Education, (45), 92-97.

Solomon, G., & Schrum L. (2007). Web 2.0: new tools, new schools. Eugene, OR: International Society for Technology in Education.